WFPF’s Willie “WilJay” Moore the new Parkour face of the American Eagle Outfitters Flex 4 Campaign

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WFPF’s Willie “WilJay” Moore the new Parkour face of the American Eagle Outfitters Flex 4 Campaign

People ask us all the time how to make a career in the world of Parkour.  We tell them, that since Parkour is still a relatively new sport, that they have to be at the top of their game, not only as an athlete but also in their business and marketing practices.   Relatively speaking, there still are not a lot of Parkour athletes in the world who make their sole living at Parkour.   We think that Willie “Wiljay” Moore has a great shot of combining his personal, business, and athletic skills into being one of those that can take it all the way.

After the WFPF’s 2015  partnership with American Eagle  Outfitters for their Flex Denim 3 campaign which was launched internationally in the fall and the subsequent tie-in with WFPF, American Eagle and Funny or Die,  American Eagle was still looking to do one more campaign for the new AEO Flex Denim 4!  They reached out to WFPF and told us about the campaign and what they were looking for and they were interested in using two or three athletes for the campaign.  We sent them a list of about 12 athletes that we work with from around the world.  They came back to us and said to us that they had decided on Willie.  We said, “Great!  And who else!?”   They said,”Just Willie!”   They explained that his awesome media, professional presentation, and perfect AEO “look” sealed the deal!  Not only did they love Willie for the campaign, but they loved his media so much that they asked if he could actually shoot and edit it also!   Read on to find out more about Willie and see his campaign with American Eagle Outfitters Flex 4 Stretch Denim!   When you see how hard he has worked to create the excellent media he has, you can see why he is moving up in the Professional Parkour world!  Congratulations Willie!  To book Willie, contact

Willie Moore's awesome channel art- great promotional tool - WFPF loves this

Willie Moore’s awesome channel art- great promotional tool – WFPF loves this










Here is some of the American Eagle Outfitters Flex Denim 4 media on Willie:

American Eagle Media with Willie Moore:

Willie “WilJay” Moore’s youtube page:

Willie Moore’s WFPF Management BIO:
​Willie “WilJay” Moore is an American actor, host, model, and parkour/freerunning athlete.  Mainly known for his quirky style and personality on his ever growing YouTube channel, Willie is always trying to expand what it means to be a versatile entertainer.  With a heavy eight year background in what he calls the “Urban arts”, specializing in on camera stunt work and acting, Willie has created his very own Stunt stories. These stunt stories are acted in, produced, edited, and directed by Willie himself adding his own charisma and character to every bizarre situation he encounters. Being a kid of the social generation, Willie immersed himself deeply into videos and movies filled with action often telling himself, “I can do that. Movement kept me from getting in trouble as a kid. It allowed me to see things differently from a point of objection… parkour/freerunning made me unique.”  He understands that diversity and versatility make him a valuable resource. His persistence has led to work and partnerships with major companies such as Coca Cola, American Eagle, Investigation Discovery, and many more. Willie also believes that being an example for the younger generation is more than a privilege, but a responsibility. He calls his viewers heroes as a reminder for them to push for more in their personal lives.

“Life is about perspective… I realize that it is my obligation to give the next generation a new one”

Willie Moore Size Card


Willie’s Channel Trailer/ Action Reel

Willie’s Video Speaking/ Hosting

Willie’s Videos of acting and Stunt work (STUNT STORIES)

Willie’s WFPF Management Profile:



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